The Post Pitch Debriefing Call

Your goal is to uncover the truth on how effectively your agency performed, learning new insight about how to improve your pitch performance moving forward.

However, with this type of call, the goal of the client is to get off the phone as quickly as possible. If you lost the pitch, it’s a painful exercise – a break-up call. They want to get you off the phone so they can move on.

As with any break-up call, it’s difficult for the client to tell you the truth. In fact, the most common feedback is, “It was so close. You were a close second place. I wanted you to win, but it was someone else on the team. You guys were great.”

Many agency executives go their entire careers either winning or “coming in second.” Or so they’ve been told.

The Mirren Post Pitch Client Debriefing Tool provides a simple step-by-step approach to handle each feedback call. When handled methodically, you make it easier for the client to give you honest feedback – ultimately, improving your new business performance. But then again, you were a very, very close second.

Laurie Coots

Director, Agency Growth Strategy, Mirren

Join us at the Mirren Live New York this May 14 – 15, as we address this challenge head on. Entirely focused on driving growth, 400 agencies will take in 60 speakers in 35 sessions. LEARN MORE ABOUT THE EVENT HERE >