Clients are providing less intel, less access and squeezing fees at every opportunity, while expecting more. And, out of fear, agencies thrown in the towel, becoming subservient to every whim.
Say it now, “The days of RFP dependance are over!”
To make matters worse, many teams are pounding through months of work in only a few weeks (or days) – for free. Out of desperation, it’s now just accepted as the norm.
Damn, yes, there is a better way.
There’s a growing number of agencies who are more proactive and methodical; who lean in and command the respect they deserve. They’re creating a position of choice, by building balanced pipelines that include organic growth, prospecting and only a select number of RFPs. They’re bringing in more business because of it.
It’s time to stop the reactive madness. Slow down and take back control of your agency’s destiny.
Learn a better way at Mirren Live.
Hear from small and larger agencies experiencing profitable growth. They’re more proactive, more methodical, innovating at a faster pace. They’ve put new systems and talent in place to grow their agencies – on their terms, not their client’s.
The future of agency new business.
In part, it is Account-Based Marketing (ABM) – a more efficient blend of hyper-focused targeting, innovative new technology and content marketing against smaller numbers of better qualified prospects. If fact, using this, one of our speakers was asked to cool the new business jets. The workload volume had increased too quickly. Nicely done.
This, and much more, at Mirren Live this June.
“To collaborate and have conversations with your
co-conspirators in a forum that is very high-minded and visionary like Mirren is a great opportunity.”
“I’ve been attending Mirren for years, and every time, I uncover a new insight, a new approach that makes me smarter and more aware of our business. I’ve also forged some of my deepest relationships in this business here. In a changing landscape, attending Mirren
is a no-brainer.”
“Mirren Live is an incredible resource. This is now my second year of attending and I have a ton of takeaways. My team is also here with me, and we’re all going into different sessions, as we pull together a full overview to share with the rest of the U.S.”
“An industry that works together to get stronger brings everyone to a better place. The new insight and sharing here at Mirren does rise all the boats on the incoming tide.”
“I think it’s important for agencies to share with each other here at Mirren, so that the agency business remains strong and vibrant.”
“If we all keep talking about the change to our business and what needs to adapt, then we can keep moving forward in the right direction. Here at Mirren, it’s a conversation versus a deep-seated competition or rivalry.”
“Mirren is one of the most valuable learning experiences in the business.”