Accelerated Lead Generation with Account-Based Marketing
Account-Based Marketing (ABM) is a more strategic and efficient blend of hyper-focused targeting, innovative new technology, and content marketing against a smaller number of better qualified prospects. Because of the focus, personalization, and methodical approach, it consumes fewer resources and produces better results.
In this session, Brent Hodgins will break down the key principles and methods that make ABM a far more effective approach to generating new business. He’ll look at how proactive prospecting has been completely transformed in just the last year. Whether you’re a large global agency, or one of 50 people, take away new methods you can immediately put into practice.