AdWeek Agency Panel: When You Have to Fight Harder to Rebuild in a Downturn
New business is tough no matter what size agency you are. However, when you’re smaller, you don’t have the deep bench and strategic resources of a much larger shop. It’s a daily battle. Mix in a major downturn and you have a real challenge.
This panel of smaller agency innovators will explore what they’re doing when you have to fight for every single account, for every single project – particularly with exceptionally finite resources. We’ll review what they’re doing right now to more proactively generate business, including prospecting, organic growth, and responding to select RFPs.