The Critical Role of Case Studies & How to Write Them to Better Showcase Your Agency’s Work
Most clients believe agency case studies are irrelevant, demonstrate no meaningful results, and do a poor job of selling the agency. With this in mind, this session will walk you through how to turn these important documents into persuasive sales tools. We’ll address a set of key principles you can immediately apply to better structure, write and design your case studies.
In this session, you will:
• Understand the missing elements in your case studies that are critical for client decision-making.
• Learn how to better bring the magic of your strategic and creative horsepower to life.
• Increase your ability to get more data from your clients on the results of your work.
• Better articulate results in a way that will hook prospects (includes results that may not initially seem significant).
Bring along a current case study — and measure it against the lessons in this program.