Opening Keynote: The Model Driving Our Growth Through the Downturn
Now at more than 300 strong, Barkley orchestrated a complete reinvention and drove remarkable growth by building out multiple areas of specialization – in a previous downturn. And they’re doing it again, with a string of recent new business wins flowing in.
In a world of growing complexity and heightened uncertainty, clients are urgently looking for more specialized agency partners to help them achieve their return to growth. To capitalize on this, agencies will need to better focus on deep knowledge of specific markets and audiences; along with practice areas and centers of excellence. A certain type of evolved expert is in demand.
Jason Parks, Managing Director of Barkley, will share their journey of shifting to a business strategy of deep focus – proactively developing and marketing a more specialized agency offering.