How We Continue to Drive Growth with a New Approach to Fees
Ben Gaddis, CEO of T3 Digital, will walk through how the agency has transitioned from the fee models of old (primarily based on selling time) over to new methods that now command premium margins for all the agency’s work. He’ll share various directions of exploration, including those that didn’t work and why. Most importantly, the session will focus on the fee models performing most successfully, as well as the transformation he went through on the process and people fronts as part of this transition.