Opening Keynote: There Couldn’t Be a Better Time to Capture New Business
Michael will address leading an agency through the complexities of the current market conditions – particularly when you combine the challenges of a recession, shifting client needs, and tough agency competition.
Michael believes that, when orchestrated in the right way, market downturns are the biggest opportunity to capture new business. There’s an immediate opportunity to leapfrog all the agencies stuck in their dated ways, while clients look for new ways forward. In this opening keynote, he will share principles that will help your agency more assertively pursue new business during this challenging period.