Capitalizing on the Growth of Direct to Consumer + Ecommerce
Direct-to-Consumer and Ecommerce continue to shake up more industries with each year that passes: from mattresses and orthodontics, to men’s shaving and automobiles. While this has been happening for a few years now, it has completely accelerated with social distancing. Agencies are now being called upon to provide senior clients with guidance on this evolving business model. However, more should be actively leading the charge with their clients. Given the level of consumer insight, digital capabilities and strategic horsepower in the agency business, the opportunities are significant.
Mike Duda is Managing Partner at Bullish Inc.; one part consultancy, one part branding firm. When not investing in DTC and Ecommerce leaders such as Warby Parker, Casper Beds, and Peloton, they’ve also provided their strategic consulting services to Anheuser-Busch, Pepsi, GoDaddy, among many others. In this session, Mike will share their key learnings as it relates to the new world of Direct to Consumer and Ecommerce – and the opportunity for agencies.