Empowering Your Teams During Periods of Uncertainty: The New Leadership Skills
In her role as Chief Culture Officer at The Martin Agency, Carmina will address how agency leadership skills need to evolve to address the market downturn, running a remote operation, and an industry on the edge of burnout. In fact, with many teams working remotely, it’s even more important for managers to foster an empowering culture, while addressing the toll the downturn can take on their teams’ mental health.
Carmina is a cultural force at The Martin Agency. She uses her infectious energy, punchy one-liners, and passion for people to drive growth and tackle some of the agency’s biggest challenges — whether it’s building agency space to create more collaborative environments, activating talent through one-of-a-kind development experiences, or pushing diversity initiatives so that respect and inclusion become intentional behaviors for both employees and clients. Ultimately, her goal is help the agency achieve its business objectives, while ensuring their people are also fulfilled – and motivated to contribute their best.