Adopt Management Consulting Practices to Drive Short-Term Gains for Clients & Long-Term Value for Your Agency
For several years the agency landscape has been inundated with news, commentary and competition from the management consulting space. As the agency model continues to adapt and evolve, Brent Trimble will share best practices from management consulting firms to drive short-term agency gains that can transform your client relationships to one of long-term value. At the same time, learn more about how to manage your talent and resources with methods for retention, mutual value and growth. Brent will apply learnings from his time working at Accenture and with McKinsey. He’ll also provide several downloadable tools used at consulting firms to help you in your day-to-day work.
As a special bonus, Brent is going to provide a set of planning frameworks and tools that you can take from the world of consulting to apply to your day-to-day agency work. This will include Account Plans, Organic Growth, Logic Journeys, Impact Evaluation, and more.
In addition, you can receive a copy of Brent’s presentation at the Mavenlink Booth in the Exhibit Hall. Be sure to download this, along with all the management consulting tools.