The New Consumer Activist: What This Means for Your Client’s Brand
We’re witnessing a groundswell of new activism. As concerns over social issues take shape, and evolve over time, massive numbers of our population are uniting and finding their voice to bring about meaningful change. This will directly impact how brands need to respond. Consumers are clear they want the values of brands to align with their own.
In this session, Jonathan Ricard will reveal insight into this influential new mindset sweeping the country – arming you to uncover more relevant consumer insight and provide better strategic counsel to your clients.