Dan Orsborn

Dan is a 30+-year veteran in the PR field who has headed SRI’s PR agency search practice for almost 20 years. He first joined the company in 2003 after stints as GM of Porter Novelli’s Los Angeles office and head of Edelman’s San Francisco affiliate firm The Orsborn Group, and, with the exception of a period of time back on the agency side (2010-11) as managing director of U.S. business and client development at Burson-Marsteller, has been leading SRI’s PR agency searches ever since.

Dan has managed many dozens of major PR reviews for a wide range of clients and categories including: Walmart, McDonald’s, Whole Foods, Wells Fargo Bank, Humana, Pier1 Imports, Taco Bell, Sargento Cheese, Rocca Patron Tequila, Dairy Queen, Nike, Gap, Old Navy, Darden Restaurants, New Balance, Outback Steakhouse, Air New Zealand, California Milk Advisory Board, Cayman Islands Dept. of Tourism, and one of the largest global PR agency searches in history for Intel. He’s also conducted agency new business workshops and taught clients agency management best practices. Throughout the years, Dan has personally visited more than100 PR firms in the U.S. and abroad, and continually monitors the latest agency and industry trends, and changes. He has been named a PR Industry “Power Player” by PRWeek Magazine.

In his PR agency years, Dan oversaw programs for: Bank of America, The Prudential, Gap, Warner Bros. Records and Proctor & Gamble, among others.He is a recipient of PRSA’s “Silver Anvil,”was chairman of the association’s Professional Services Section and served on the board of PRSA-LA. He hails from the Napa Valley, graduated Magna Cum Laude from San Francisco State University, holds a first degree black belt in Karate and sings and plays lead guitar in a Classic Rock band. Dan lives on the river in Nashville, Tennessee with his wife Carol and their three dogs.