Melissa Lentz

Melissa Lentz is the CEO of MAGNET, a global network of the world’s leading independent advertising agencies representing over 3,000 marketing professionals with collective capitalized billings of over $2 billion annually. She is also the Owner of M. Hatter Consulting, a firm specializing in organizational change management and growth planning for agencies, brands and media companies.

A born builder, Melissa has established a reputation designing and scaling digital services, organizations, and international operations. She’s partnered with over forty percent of Interbrand’s top twenty-five global brands. Under her leadership, companies have been named to Fast Company’s Most Innovative List, Crain’s Best Places to Work index, and garnered awards for pioneering use of digital media. In 2016, Melissa received AWNY’s GenNext Award recognizing industry trailblazers.

Previously, Melissa served as Managing Partner of Mr Youth/MRY where she spearheaded the build-out of the agency’s early digital services that led to the agency’s successful acquisition. She then shepherded the agency’s international expansion across twenty-two countries and opened its first sibling office on the West Coast. Melissa started her career at Ogilvy and Tribal DDB.

Melissa has explored the topic of change management and digital transformation as a panelist with Business Insider, OMMA, and General Assembly, and is a frequent guest lecturer at Georgetown’s Integrated Marketing Communications Masters Program. She is a graduate of Duke University.