Biography
Michael Farmer is Chairman and Chief Executive Officer of Farmer & Company LLC, a strategy consulting firm for the advertising industry. He serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY).
Farmer is the author of the award-winning book, Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies.
Previously, Farmer was a Director of Bain & Company. He headed (in turn) Bain’s Munich, Paris and London offices.
Farmer has an A.B. degree from Princeton University and an MBA with highest honors from Harvard Business School.
All sessions by Michael Farmer
Closing Keynote: Leading an Agency Through Disruptive Times
20 Oct 2020
5:30 pm:00