The Amazon Business Opportunity for Agencies
Is it possible that Amazon has actually become stronger during a global pandemic and market downturn? We all know the answer, as ecommerce continues its rapid expansion right now.
Amazon is no longer just an online retail marketplace though. It is also a formidable marketing platform with an ever-expanding array of properties, content, experiences and innovations that are becoming embedded across modern culture and society. However, many agencies late to the party, are scrambling to build Amazon and marketplace capabilities and unable to capitalize on this tremendous growth potential.
Join Mark Power, Founder and CEO of Podean, an Amazon and marketplace consultancy and author of the groundbreaking book Amazon for Chief Marketing Officers. In this session, he’ll provide new insight into how agencies can leverage Amazon’s evolution into a full funnel closed loop marketing platform.