Mark Power

CEO

Mark Power

CEO

Biography

Mark Power is the Founder and CEO of Podean, an Amazon advertising agency and marketplace consultancy and also the author of the groundbreaking book Amazon for CMOs. As a 20 plus year marketing and media leader, Mark has a proven track record of delivering innovative digital solutions and growth for brands globally.

He has successfully built agencies across the digital spectrum, most recently at Interpublic Group (NYSE: IPG), where he launched IPG’s Amazon Center Of Excellence, a strategic capability that encompassed over 150 Amazon experts across display, search, brand building and marketplace development. Prior to this, he led IPG’s award-winning mobile and innovation agency, Ansible and was EVP at Reprise, the digital media division within IPG Mediabrands, one of the biggest media agencies in the world and a major buyer of Amazon search, display and video inventory. Earlier in his career, he was the Founder and CEO of Concep, a performance marketing agency with offices in the UK, USA and Australia.

All sessions by Mark Power